Senior Editor | Red Ventures - Multiple Positions, 2017-2025 

8 years of content strategy, writing, and editing across education, personal finance, and product review sites. Experience spans content planning, large-scale SEO initiatives, UX writing, cross-functional collaboration, AI editorial tooling, team mentorship, and high-revenue content production.

Senior Editor | BestColleges

February 2025 - May 2025

• Collaborated with SEO, editorial, and design teams to refresh and produce 50-75 URLs monthly, including high-value pages worth $10k-$100k+ in annual revenue.

• Developed monthly content plans using SEO research, performance data, competitor research, and seasonality.

• Mentored writers and junior editors on the team. Led training and development sessions, provided regular feedback, and assisted with gaps in production.

• Created and hosted a “lunch & learn” speaker series, curating topics to inspire creativity, spark discussion, and upskill cross-functional teams. 

Editor | BestColleges, Affordable Colleges Online, Accredited Schools Online

October 2023 - February 2025

• Piloted a proprietary AI content tool. Gave frequent feedback and worked with data analysts to improve AI workflows and features before full team onboarding.

• Led editorial training on new AI tool implementation, including onboarding documentation, best practices, and compliance with disclosure standards.

• Revamped the UX for BestColleges’ on-page editorial listing for monetization with targeted language for specific pages, which led to an increase in engagement.

• Led site revitalization project leading to 40% YoY growth in sessions and 20% YoY growth in revenue.

Senior Writer |  BestColleges, Affordable Colleges Online

March 2021 - October 2023

• Wrote student-focused editorial on budgeting, careers, and higher ed trends in collaboration with SEO and marketing, earning 3M+ sessions in 2022–23.

• Developed sponsored content strategy that increased applications and social engagement for higher ed partners. 

• Led full-site content audit, presented findings, and posed ideas to fill content gaps. Collaborated with SEO to strengthen EEAT signals, refresh critical content, and improve the overall site experience by revamping the homepage.

Personal Finance Reporter | The Simple Dollar

May 2020 - March 2021

• Pitched and wrote new content strategies, including breaking news, influencer interviews, and pop culture finance coverage. This resulted in record-breaking articles with over 70k monthly sessions.

• Built and fostered contacts at publishing houses and major brands, including Google and Robinhood, resulting in embargoed news tips and author interviews.

Writer | Reviews.com, Freshome

 May 2017 - May 2020

• Wrote and owned high-revenue content, including a homeowners insurance page that increased revenue by $150k per month.

• Sourced high-profile experts with existing audiences for interview-based content, earning 50k+ sessions when shared with their network.

• Led an email marketing initiative that increased engagement rates above industry average through creative subject lines, CTAs, and value-driven storytelling.

• Mastered a wide range of subjects (from Nerf guns to microwaves, solar panels to home security systems, tax software to slime) by conducting research, gathering data, interviewing experts, and personally testing products.

Education

Western Washington University  | GPA: 3.8

• Graduated Cum Laude in 2016

• B.A. in English Creative Writing with Honors

• Minor in Professional and Technical Writing

Skills

• AI Tools

• SEO Strategy

• Training & Mentorship

• Content Audits

• Web Publishing

• WordPress CMS

• Google Analytics and Tableau

• Semrush and Ahrefs

• Brand Development

• UX Writing

• Copy Editing