Senior Editor | Red Ventures - Multiple Positions, 2017-2025 

8 years of content strategy, writing, and editing across education, personal finance, and product review sites. Experience spans content planning, large-scale SEO initiatives, cross-functional collaboration, AI editorial tooling, team mentorship, and high-revenue content production.

Senior Editor | BestColleges

February ‘25 - May ‘25

• Collaborated with SEO, editorial, and publishing teams to refresh and produce 25-50 URLs monthly, including dozens of high-value pages worth $10k-$100k+ in annual revenue.

• Developed monthly content plans using SEO research, performance data, competitor research, and seasonality.

• Mentored writers and junior editors on the team. Led training and development sessions, provided regular feedback, and assisted with gaps in production.

• Coordinated team-wide educational lunch & learn series. Ideated topics, identified and recruited speakers, scheduled sessions, and hosted the events. This series resulted in team-wide growth, knowledge-sharing, culture-building, and opportunities for visibility. 

Editor | BestColleges, Affordable Colleges Online, Accredited Schools Online

October ‘23 - February ‘25

• Consistently achieved monthly production goals, specced and researched articles, approved and edited drafts, and uploaded changes in WordPress CMS.

• Piloted and tested a proprietary AI content tool. Gave frequent feedback and worked with data analysts to improve AI workflows and features before full team onboarding. Trained the editorial team in the AI tool, assisted with documentation, disclosures, and best practices.

• Revamped BestColleges on-page editorial listing for monetization with targeted language for specific pages, which led to an increase in engagement.

• Spearheaded site revitalization project leading to 40% YoY growth in sessions and 20% YoY growth in revenue.

Senior Writer |  BestColleges, Affordable Colleges Online

March ‘21 - October ‘23

• Wrote student-focused editorial on budgeting, careers, and higher ed trends in collaboration with SEO and marketing.

• Developed sponsored content strategy that increased applications and social engagement for higher ed partners. 

• Audited one of BestColleges top sites, presented findings, and posed ideas to fill content gaps. Collaborated with SEO to strengthen EEAT signals, refresh critical content, and improve the overall site experience by revamping the homepage.

• Ideated and wrote discover and test prep content, earning 3M+ sessions in 2022–23.

Personal Finance Reporter | The Simple Dollar

May '20 - March '21

• Pitched and piloted new content strategies — including breaking news, influencer interviews, and pop culture finance coverage. This resulted in record-breaking articles with over 70k monthly sessions.

• Built and fostered contacts at publishing houses and major brands, including Google and Robinhood, resulting in embargoed news tips and author interviews.

Writer | Reviews.com, Freshome

 May '17-  May '20

• Wrote and owned high-revenue content, including a homeowners insurance page that increased revenue by $150k per month.

• Sourced high-profile experts with existing audiences for interview-based content, earning 50k+ sessions when shared with their network.

• Mastered a wide range of subjects (from Nerf guns to microwaves, solar panels to home security systems, tax software to slime) by conducting research, gathering data, interviewing experts, and personally testing products.

Education

Western Washington University  | GPA: 3.8

• Graduated Cum Laude in 2016

• B.A. in English Creative Writing with Honors

• Minor in Professional and Technical Writing

Skills

• AI Tools

• SEO Strategy

• Training & Mentorship

• Content Audits

• Web Publishing

• WordPress CMS

• Google Analytics and Tableau

• Semrush and Ahrefs